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Chillyin Group - AlphaBobo, AlphaTea, FengYui
每個不同的生命相遇都是一首歌，有起承轉合、前奏與落幕。阿法Alpha（2008-2025）是可愛的瑪爾濟斯大男孩，他陪伴我們長大，我們給阿法養老。萬物之愛，是這首生命之歌裡最優美的和弦。
Every intersection of lives is a unique song—complete with its prelude, soaring movements, gentle transitions, and quiet curtain call. Alpha (2008-2025) was our sweet Maltese boy; he walked with us through our youth, and we anchored him through his twilight. In this profound song of life, the love for all living souls is the most exquisite chord.
阿法抱抱的開始...
阿法抱抱的開始...
阿法（Alpha）生於台南新營，20天大的他，因為身體較虛弱，他的親生媽媽選擇給他的照顧較少，這樣小小的他，巴掌大的阿法，來到ㄅㄅㄇㄇ的身邊。
2023年末，歷經快樂的童年期、健壯的青年期，16歲的阿法開始出現飯後脹氣肚子痛、長時間撒嬌要人抱抱，還有為了讓他走更遠的針灸保養。然而，長時間的抱抱，ㄅㄅㄇㄇ的手臂酸痛之餘還會流汗；我們決定一起研發一款抱枕，讓阿法能真正實現「幸福老化」。
就這樣，ㄇㄇ辭去了半導體業的工作，和阿法開始24H的貼貼生活，令人意外的是，ㄇㄇ和阿法一起創業了。我們成立了「琪霖」，讀音跟ㄇㄇ的英文名字Chilly一樣，「霖」則取自ㄅㄅ的名字。
琪霖的首席自創品牌商品就是「阿法抱抱」。就這樣，2024年起，ㄅㄅ白天上班，晚上我們一家人開始設計、實驗、打樣，做出了「阿法抱抱AlphaBoBo」，一直到量產版上市，阿法拍了第一次的商品形象照後，阿法長出翅膀...飛高高了...
Our Story: How AlphaBoBo Began
Born in Xinying, Tainan, 阿法 Alpha was a fragile 20-day-old puppy who needed extra love because his birth mother couldn't care for him. That’s when this tiny, palm-sized baby became a part of our family with ㄇㄇMama and ㄅㄅBaba.
After a blissful childhood and a strong, healthy youth, Alpha turned 16 in late 2023. He began experiencing bloating and stomach pains after eating, and he constantly wanted to be held. We even started acupuncture therapy to help him walk further.
But holding him for hours meant sore arms and sweaty clothes for ㄇㄇMama and ㄅㄅBaba. To help Alpha truly enjoy "aging gracefully and happily," we decided to create a dedicated support pillow.
ㄇㄇMama quit her full-time job so she could be by Alpha's side 24/7. ㄅㄅBaba worked his day job, and at night, we spent our hours designing, testing, and making samples. Together as a family, we created "AlphaBoBo."
LOGO 設計理念
LOGO 設計理念
阿法抱抱 的 LOGO 不僅僅是一個商標，它是愛、記憶與尊嚴的實體化生命縮影，也是阿法（Alpha）生命的延續。
擁抱記憶：招牌「沖天炮」
擁抱記憶：招牌「沖天炮」
我們保留了阿法生前最具辨識度的沖天炮髮型。這不僅僅是一個造型，而是毛髮濃厚的阿法專屬的記憶符號。每當看到這個高高豎起的髮型，就彷彿看到他在人世間最美好、最有活力的時光。
觸碰溫度：簽字筆下的QQ毛髮
觸碰溫度：簽字筆下的QQ毛髮
阿法是馬爾濟斯與比熊的溫柔混種，擁有如雲朵般柔軟、Q彈且層層堆疊的獨特毛髮。為了精準捕捉這份真實的溫度，我們捨棄了冷冰冰的電腦線條，堅持使用簽字筆親手描繪，將那份柔形阻尼與溫暖觸感，每一筆皆封存在 LOGO 的細節中。
萬物之愛：身體就是一個 lowercase 'a' (Alpha)
萬物之愛：身體就是一個 lowercase 'a' (Alpha)
LOGO 核心最巧妙的拓撲設計在於：狗狗的身體結構，本身就是一個 lowercase ' a '（Alpha）。狗狗圓滾滾的身體構成了字母的圓圈腔室，而右側自然構成字母最終收尾的尾巴，完美呼應了阿法的名字與琪霖智財（IP）的核心靈魂：愛與萬物共融。
阿法ㄇㄇ（Chilly）親手繪製，封存最私密的愛
阿法ㄇㄇ（Chilly）親手繪製，封存最私密的愛
最難能可貴的是，在 LOGO 圖騰底下，無論是中文「阿法抱抱」或是英文「AlphaBoBo」，每一筆皆來自阿法ㄇㄇ（Chilly）的親筆繪製。這份來自家人的私密情感，讓 AlphaBoBo 不僅是一件工業產品，更是一座承載家人氣味的心靈保護罩，用減法設計定義跨域創新之新商業典範。
LOGO Design Philosophy
LOGO Design Philosophy
The AlphaBoBo LOGO is more than just a trademark; it is the physical incarnation of love, memory, and dignity—a timeless encapsulation and a continuation of Alpha’s life.
Embracing Memories: The Iconic "Skyrocket Ponytail"
Embracing Memories: The Iconic "Skyrocket Ponytail"
We meticulously preserved Alpha’s signature "skyrocket ponytail," a unique memory token of a boy with thick, luscious fur. Every time this high-rising hairstyle is glimpsed, it is as if Alpha's most beautiful and vibrant moments on Earth have returned to greet us.
Touching the Warmth: Hand-Drawn "QQ" Fur
Touching the Warmth: Hand-Drawn "QQ" Fur
Alpha, a gentle mix of Maltese and Bichon, possessed unique fur that was cloud-soft, Q-elastic (bouncy), and beautifully layered. To convey this signature QQ texture, we abandoned rigid digital lines. Instead, we insisted on hand-drawn illustrations, using a felt-tip pen to capture the tactile, layered stacking and gentle bounce of his fur.
Universal Love: The Body Is a Lowercase 'a' (Alpha)
Universal Love: The Body Is a Lowercase 'a' (Alpha)
The central, ingenious design rests on a topological transformation: The dog’s physical structure is the lowercase ' a ' (Alpha). The body forms the circular chamber of the letter, with the tail naturally creating the final stroke on the right, perfectly echoing Alpha's name and the core soul of Chillyin IP: love and universal coexistence.
Handwritten by Alpha's Mama (Chilly): Sealing Intimate Love
Handwritten by Alpha's Mama (Chilly): Sealing Intimate Love
The handwritten script below the icon (Handwritten by Alpha’s Mama , Chilly Chiou), both Chinese and English, is crafted entirely by Alpha's mother. This seals the most intimate and profound love into every stroke, transforming AlphaBoBo into more than an industrial product—it is a spiritual shield carrying the scent of family, redefining business paradigms through design-driven innovation.
環島Ｘ次的婚紗旅行
環島Ｘ次的婚紗旅行
A Wedding Journey Repeated X Times Across
A Wedding Journey Repeated X Times Across
很久很久以前，有人說，只要一個生靈的名字不被世間遺忘，他就永遠都在
從前，我們每年到世界各地拍婚紗，是怕有一天有遺傳性阿茲海默基因的自己，有天會忘了自己是誰
如今，我們希望「阿法抱抱」可以擁抱好多家庭、毛孩、有愛的地方，即便有一天我老了忘了阿法，當我們走向那扇門，門後會有很多毛孩帶著我，去跟阿法相認
Someone once said that as long as a soul’s name is never forgotten, they remain with us forever.
We used to capture our wedding photos around the world year after year, fearing that a hereditary Alzheimer's gene would someday make me forget who I am.
Now, we hope "AlphaBoBo" can bring comfort and warm embraces to families and beloved pets everywhere. Even if I grow old and forget Alpha, I believe that when I step through that final door, many fur babies will be waiting there to guide me home, leading me straight back to him.
2019年我們第一次拍婚紗...陸續幾乎每年的拍攝...到阿法離世前兩個月(2025 July)，我們最後一次拍攝，回到ㄅㄅㄇㄇ婚禮揚昇高爾夫球場
我們這一生，留下好多幸福的畫面。下輩子，還做一家人：）
抱著你 我的寶貝
抱著你 我的寶貝
我們永遠的Super Alpha，已經在他生命中最熟悉、最溫暖的ㄇㄇㄅㄅ懷抱中，安詳地走上了彩虹橋🌈
阿法在地球的17多年來，活得非常燦爛。他不只是一隻狗狗，他是我們的事業夥伴、旅行家、心靈支柱，是我們家庭故事裡，永遠的第一男主角🌟
他的一生，充滿了各種不可思議的頭銜：
作為「阿法抱抱」的品牌總監與茶品牌AlphaTea的形象大使，他是我們所有創意的繆斯；作為Chillyin Ltd.的情緒價值總監，他用最溫柔的眼神，給予我們最堅定的支持💎
作為一個偉大的冒險家，他陪我們登上最高的茂林瀑布，被魯凱族頭目封為「勇士」；他參加過馬拉松，是唯一擁有大會路跑犬衣的選手；他還是一位忍者犬，甚至在小琉球的海上，體驗過乘風破浪🥇
他的一生，參與了我們無數次的婚紗攝影，從南到北，每一張照片裡，他都是那個最可愛、最稱職的主角。他是我們婚禮上最重要的媒人犬，也是ㄅㄅ手臂上，永恆的印記❤️
謝謝你，阿法寶貝🍀謝謝你選擇了我們，用你的一生，教會我們如何去愛。謝謝你在最後的時刻，依然那麼努力，讓我們能笑著回憶你所有的好❤️
如同我們約定好的，你先去 上帝的懷裡，將來我們會第一眼就認出你來😇
謝謝世界給予我們的愛，阿法會帶著這份愛，笑著在彩虹橋的另一端，等我們團聚🌟
愛阿法的ㄅㄅ與ㄇㄇ 2025/09/21 23:35筆
#阿法的最後一哩路：
2025/09/21 20:00阿法開始喘氣 在「阿法抱抱」上躺著，ㄅㄅㄇㄇ一直溫柔的跟他告別
2025/09/21 22:05 當ㄇㄇ準備給阿法換床墊，而將阿法抱起來，放在ㄇㄇ胸口瞬間，阿法嚥下最後一口氣；隨著ㄅㄅ雙手也摸摸阿法時，阿法徹底停止了呼吸
#阿法的Super生平經歷：
2025 清大月涵學校最萌旁聽生
2024-2025 阿法抱抱AlphaBoBo品牌總監
2024-2025 Chillyin Ltd. 情緒價值總監
2025 揚昇高爾夫球場最可愛婚紗攝影主角
2024 新竹最可愛婚紗攝影主角
2023/12-2024/01 墾丁Long Stay最靚的仔
2023 墾丁最可愛婚紗攝影主角
2023 新竹馬拉松完賽並唯一擁有大會路跑犬衣
2022 宜蘭忍者村第一位通過飛簷走壁的忍者犬
2022 台南最可愛婚紗攝影主角
2021 清大畢業典禮最可愛學士服犬
2021 Alpha的名字被ㄅㄅ刺青在手臂上
2021 台北最可愛婚紗攝影主角
2020 花蓮太魯閣最可愛婚紗攝影主角
2018 高科大最可愛婚紗攝影主角
2015-2025茶品牌AlphaTea 品牌形象大使
2014 台中最可愛婚紗攝影主角
2013 ㄇㄇ研發iCleaner Alpha設備以阿法取名上市
2014 小琉球浮潛板上最可愛的毛茸茸
2013 新竹迪士尼遊行和布魯托揮手
2012 ㄅㄅㄇㄇ婚禮最可愛媒人犬
2011 福隆海邊瀟灑6個月的海王子
2011 桃園最可愛婚紗攝影主角
2010 中壢最可愛婚紗攝影主角
2009 高科大最可愛婚紗攝影主角
2008 登上茂林瀑布被魯凱族頭目稱為「勇士」
2008/05 阿法迎來ㄅㄅ與ㄇㄇ完整的愛
2008/05/03出生於台南新營
AlphaBoBo is a love song
AlphaBoBo is a love song
Our forever Super Alpha has peacefully crossed the Rainbow Bridge 🌈, wrapped in the most familiar and warmest embrace of his Mama and Baba.
For over 17 years on Earth, Alpha lived a brilliantly vibrant life. He wasn't just a dog; he was our business partner, traveler, spiritual pillar, and the forever leading man in our family's story 🌟.
His life was filled with incredible titles: As the Brand Director of "AlphaBoBo" and the Brand Ambassador for "AlphaTea," he was the muse for all our creativity. As the Emotional Value Director at Chillyin Ltd., he gave us the firmest support with his gentlest eyes 💎.
As a great adventurer, he accompanied us to the top of Maolin Waterfall and was named a "Warrior" by the Rukai tribe chief. He participated in a marathon, becoming the only runner with an official race dog shirt. He was also a ninja dog and even rode the waves on a snorkeling board in Xiaoliuqiu 🥇.
Throughout his life, he was part of our countless wedding photoshoots from north to south. In every single photo, he was the cutest and most dedicated star. He was the most important matchmaker dog at our wedding, and he is the eternal mark tattooed on Baba's arm ❤️.
Thank you, our precious Alpha 🍀. Thank you for choosing us and using your whole life to teach us how to love. Thank you for trying so hard until the very end, leaving us with memories we can look back on with a smile ❤️. Just as we promised, you go ahead to God's embrace first, and we will recognize you at first glance when we meet again 😇.
Thank you to the world for all the love. Alpha will carry this love with a smile, waiting for our reunion at the other end of the Rainbow Bridge .
With love, Alpha's Baba & Mama Written on 2025/09/21 23:35
# Alpha's Final Journey:
# Alpha's Final Journey:
2025/09/21 20:00: Alpha started panting while resting on his "AlphaBoBo" pillow. Baba and Mama stayed by his side, gently saying their goodbyes.
2025/09/21 22:05: As Mama prepared to change his bed pad, she gently picked Alpha up and placed him on her chest. In that exact moment, Alpha took his last breath. As Baba's hands gently stroked him, Alpha peacefully stopped breathing.
# Alpha's Super Life Journey:
# Alpha's Super Life Journey:
2025: The cutest guest student at NTHU Yuehan School
2024-2025: Brand Director of AlphaBoBo
2024-2025: Emotional Value Director at Chillyin Ltd.
2025: The cutest wedding photoshoot star at Sunrise Golf & Country Club
2024: The cutest wedding photoshoot star in Hsinchu
2023/12-2024/01: The coolest, most handsome boy during a Long Stay in Kenting
2023: The cutest wedding photoshoot star in Kenting
2023: Completed the Hsinchu Marathon and was the only one to own an official race dog shirt
2022: The first Ninja Dog to pass the wall-scaling test at Yilan Ninja Village
2022: The cutest wedding photoshoot star in Tainan
2021: The cutest dog in a graduation gown at the NTHU Graduation Ceremony
2021: Alpha's name was tattooed on Baba's arm
2021: The cutest wedding photoshoot star in Taipei
2020: The cutest wedding photoshoot star in Taroko, Hualien
2018: The cutest wedding photoshoot star at NKUST
2015-2025: Brand Ambassador for the tea brand AlphaTea
2014: The cutest wedding photoshoot star in Taichung
2014: The cutest fluffball on a snorkeling board in Xiaoliuqiu
2013: Mama developed the iCleaner Alpha equipment, named it after Alpha, and launched it on the market
2013: Waved at Pluto during the Hsinchu Disney Parade
2012: The cutest matchmaker dog at Baba and Mama's wedding
2011: The dashing "Prince of the Sea" for 6 months at Fulong Beach
2011: The cutest wedding photoshoot star in Taoyuan
2010: The cutest wedding photoshoot star in Zhongli
2009: The cutest wedding photoshoot star at NKUST
2008: Climbed Maolin Waterfall and was called a "Warrior" by the Rukai tribe chief
2008/05: Alpha welcomed the complete love of Baba and Mama
2008/05/03: Born in Xinying, Tainan
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